The Buzz About Buzzwords by Brittany Lyons highlights the pro's and con's of using buzzwords.
Anyone who's spent any time in the business world knows that regardless of your goals or plans to get there, if you don't have an air-tight presentation, you're dead in the water. Thus, it's unsurprising that thousands of different how-to articles, books or even whole courses have sprung up around the question of building a memorable presentation, and most of them heavily espouse the use of “buzz words.”
But what are these magic little words, and how do they really work? More importantly, what are the dangers of relying on them too much?
