Free conference calling services are great addition to any guerrilla marketing plan. For being exposed to a couple of ads when you set up a call, you can run a telephone conference with your prospects, contractors, or employees. However, there are some downsides you may not be aware of as the host of the conference call.
I was in my twenties when computers computers with tiny memories became a reality. Pencil, paper and calculators were the tools of the day. "Inbound marketing" as a term had not been invented. You may find the mind shift difficult if you are accustomed to using fliers, business cards, paying for advertising and interrupting people to get their attention. I get how the mind shift can be difficult to accept. This infographic will help.
This inbound marketing infographic shows how the process works from start to finish. It is a high level overview and your inbound marketing strategy needs more than a five minute review of an infographic. This inbound marketing infographic will act as a map and help you understand where your online marketing plan fails.
Is your small business not big enough? Rely on speed. Not rich enough? Rely on personalization. Prioritize speed to market and personalization for all things related to marketing, service and delivering the product.
It is impossible for an entrepreneur to win based on smarts, size and money. There is always another business with more smarts, better research, a bigger team and more money.
If you have speed to market and personalization top of mind, your competitors will find it difficult to compete. Many small businesses scaled quickly with speed to market and personalization but forgot the very thing that grew their brand and reputation.
Increase sales with guerrilla marketing ideas shown in this infographic. You will not limit your marketing plan to just ten but after reviewing this infographic, I think there are at least a couple you missed:
How much you charge for something may not have any direct impact on your sales and profits. If you charge $1,000 an hour for services, but if no one accepts it, then the high fee becomes a path to low sales and profit.
Charging by the hour will leave any entrepreneur open to hiring someone else offering a cheaper price.
Marketing reality can change once you have an inbound marketing lesson. Here is an inbound marketing lesson of the day as Brian Halligan is interviewed on Bloomberg TV.
Take a lesson from the Grateful Dead Brian Halligan says. A few of the talking points from the interview about inbound marketing.
Online marketing ad spend exceeds print advertising. Are you aware or ready for online to dominate? Online advertising appears to be much easier since it only takes a few clicks to create an advertisement and another click shows the results in a matter of hours. With simple processes in place to "order advertising", the Internet has too many curtains, yellow brick roads and, of course, wizards. The Land of Oz has nothing on the Internet in regards to the imaginary which can be made to appear real. It is much too easy to turn a great marketing plan into an empty checkbook by clicking on another online marketing campaign.
Pause and review the evolution of marketing in the table below. Antique marketing tactics can still work but the once powerful tools of the past seem slow and clumsy. Slow and clumsy can be effective but ten times the work and more expensive. Just as the old hand saw can get the job done, the new chain saw soon puts the old woodsman out of business.
Is the true barrier of the old woodsman who sticks with the old hand saw the tool? Or is the real barrier to success related to an open mind and applying the five essentials to business success?
Test website load time with these free software tools from Google or Pingdom. The debate about what page elements and/or widgets on your website effects the Google rankings continues. Google talks about website speed vs. ranking and says that sites with delayed load time will effect the rankings in search engines results pages. The longer your site takes to load the lower the rankings will get in Google.
While site speed is part of the consideration, it doesn't carry as much weight as the relevance of a page.
This free cash flow calculator can be used for a quick review of potential gains or losses. Such a simple cash flow calculator tends not to offer as detailed an analysis as other more robust cash flow forecast tools, but it’s not nearly as complex to use with an easy-to-understand interface and jargon-free tutorials.
There is now a ban the phone book campaign moving across America. 18 states across the US are now (in at least some parts) only delivering white pages phone books to those who ask for them. San Francisco has even enacted “opt-in” legislation for the delivery of the yellow pages. This infographic shows how the white pages have not only become unwanted but are a costly waste to taxpayers.
