Learning how to blog and get found in search engines is not too difficult. If there is not a limitation of creativity, titles can be confusing or misleading. (Apple might, in reality, be an apple.)
Titles for blog articles, newspaper headlines and magazines are created to capture attention and entice someone to read more.
Do you think having more of our electricity come from green renewable sources is important? Did you know there is an easy and cost-effective way to help ensure that happens?
People may quibble over some of the details, but most everyone agrees that renewable is a superior concept. The corollary is that most of us have no idea what to do to help that concept become reality. And even if we personally feel it is important to support the growth of renewable energy, as business owners and entrepreneurs we may not know what the business case is for utilizing green power.
"My website is not a content farm!" "What do you mean I am farming content?" "My website is a review site, not a content farm!" The exclamations and indignations are rampant. Sensitivity and embarrassment are mixed with anger and regret. Have you heard someone say: "Sure, I borrowed a bit, took short cuts, and why not? It is America! We are free to pursue happiness and capitalism."
When the search engine companies have reputations to keep and the results are nothing more than fluff or misdirection which leaves those searching feeling frustrated, their "customers" are not happy.
To persuade, you emphasize and wave your arms. To influence you might spin the story a bit farther than the truth. To entice, use more adjectivity by including adjectives in titles, headlines and your helpful content.
Do you have a churn policy? Is it "Good riddance"? Or as Mr. Wonderful on Shark Tank would say "You are dead to me"?
It's easy to give up on people who have given up on you. Without an understanding of why they rejected you, it is difficult to improve. "Complaints" are the most valuable type of feedback but when they "walk away" or "unsubscribe", guessing is all you have.
They look the other way, ignore your Facebook page, delete your email without reading and discount your interview. While your business is appears to visible, it might be intentionally ignored in the new world of media.
You take it personally because you took hours picking the exact photos for your website, the faucet for your AirBnB rental, the perfect font for your landing page. Perfection is ignored and it is all personal.
In reality, there is little seperation betweein personal and business. This blur between personal and business warps our judgment and what appears to be so important may not be so.
To be more productive, follow these simple steps:
CEOs took part in this year's annual survey of companies on the Inc. 500.
LinkedIn turned into a content site with anyone having the option to write an article on Pulse. When they added Pulse, only influencers were invited. Now anyone can post an article. You can access LinkedIn Pulse here:
Did you ignore the hype over the last 10 years about SEO? Are you tired of the emails, spam and phone calls with big claims "We can make you #1 on Google in 7 days"? The idea of a brick and mortar business relying on the invisible world of the Internet or SEO where terms about "keyword ranking" have been foreign.
It no longer matters. The tricks, strategies, tactics, white hat, gray hat and black hat for keyword ranking is being outsmarted by search engine software.
The new world media and technology, Internet marketing, social media, content marketing and the new hot "inbound marketing" has changed. Not everyone has caught up and "experts" will keep trying to sell the old.
We are Musketeers.
An excellent culture might be perceived as a form of "perfection". At what point does one draw the line, point and say: "Now we have achieved an excellent culture." Once the line is drawn, the excellence achieved, a few will be looking over their shoulder more worried about the achievement of culture vs. the people, purpose and profit of the organization.
Do you look around an organization you lead, are a member of or work for and ask yourself "how long will I put up with this?" If so, you will not find the answers internally. The answers are external and yes, you can have an impact on the culture at almost any level.
Defined: Organizational culture is the behavior of humans within an organization and the meaning that people attach to those behaviors.
