Mike Brice generously offered another contribution as a guest author and shares five principles to make metrics, scorecards and key perfomance indicators work in your company. To create marketing plans which do not include metrics, scorecards and key performance indicators (KPI's) is a bit like rolling the bowling ball down the lane without keeping score: you get plenty tired and forget the point.
Mike has extensive business experience in high-tech, heavy manufacturing, aerospace, IT infrastructure and software development.