Before marketing can be effective, the entrepreneur must understand people. Richard Gabel shares deep thoughts on how technology is influencing the culture and core of society and how new technology feeds the wants and needs people have. Richard makes a serious point about whether marketing results be measured by the number of Facebook fans or the appearance of the marketing vehicles.
Richard Gabel has been in the thick of business turnarounds for many years and has shared a few thoughts about marketing and the rapid changes happening in this guest post:
