"Looks good" & "Feels good" typically wins over facts & figures.
"Looks good" & "Feels good" typically wins over facts & figures.
Started in his home, Jeff Bezos started a business and began to reach for his dream. In the video below he will tell his story about how it all began, what it takes to be successful and why Amazon bought Zappos. This is as much a message to the new Zappos team as it is for you.
Blogging has become a way for small businesses to further connect and engage with their readers – and the concept has caught fire.
A solid and well-written blog can help you in more ways than one – it can build your credibility and a more credible website will rank better in Google. However, with so many eyes on your business blog, mistakes can be detrimental.
Not every leader is capable of leading their team and creating an excellent culture. This infographic points out the important traits necessary to develop an excellent culture:
Web meetings and conference calls are never perfect and in fact can turn into a disaster. Now that couldn't happen... could it? Does a web meeting drive you crazy? How many screens do you have open at once? The video will make you chuckle but you know it's true.
Either you have no time, low skill, or prefer to avoid writing. You realize that without an article, blog, ebook, white paper, special report or declaration... there will be no progress. Writing is involved in any form of marketing. Who can you hire? Who will help you?
Entrepreneurs see the possibilities and take action where others sit and wonder. Intrapreneurs have the heart of an entrepreneur but pursue their vision within a company. If your spouse is an entrepreneur, you will find it exciting and frustrating. There is no "off switch" and there is only "go". What does a successful entrepreneur look like?
In order to understand bad content vs good content, we need to consider the context. An inbound marketing pro will tell you that relevance may be the most important piece but even relevance on its own is not enough. The context of course is related to audience, education, experience, culture, difficulty to create and as Seth Godin will say "how remarkable is it?". Thus, just as beauty, quality is based on the eyes of the beholder.
"Excellent job!" today does may not look so impressive six months down the road.
If you introduce yourself as a broker, you may see eyes dart back and forth as the person you are talking to looks for an excuse to escape. "Broker" in almost any context means "sales person". The exception is when someone is already interested in buying or when they have something to sell.
Introducing and branding yourself as a broker is similar to branding yourself a doctor. Doctors are more respected. Both "broker" and "doctor" are generalized labels which leaves more questions than answers.
In the new world of data and media, everything is indexed, including your services. When you dig deeper into Google's keyword ideas tool and ask for suggestions for terms related to "broker", there are many ideas provided:
Inbound marketing is a bit like writing a joke.
You sit with a pencil.
You begin to chuckle and then guffaw... and write.
A little while later, the joke is written. It is done.
You are convinced it is the funniest joke you have ever written. Wait until they hear your joke.
Change is certain in business but is often difficult to manage. Considering all aspects of the law while managing critical business issues will require an experienced authority who can help smooth the impact of change by providing guidance in how to structure the new and protect against the bad.
Evaluate the culture of your organization. It may be time for change but will there be resistance? What are the best steps for improving the business? Instead of making an educated guess (aka use professional judgment), consider the questions found in a Business Culture MRI:
