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The Blog - Where Business Collides with Human Nature

Get Out of Your Comfort Zone

While trying be accomplished and successful, we work all week and get our personal responsibilities done during whatever downtime is available.  Yet, all the while, we spend much of our mental energy figuring out how we can carve out a few precious hours of comfort.

Comfort can be a double-edged sword.  If we languish there too long, we can grow complacent.  Being content with our lot may be the key to inner peace, but too much comfort can stymie creativity.

Topics: Business Success

How to Have Success - Will Smith

 "This is what I believe and I am willing to die for it." 
- Will Smith

What is success and how do you achieve it?  Is it easy or complex? 

"If you are not making someone else's life better, then you are wasting your time." - Will Smith

If success is just beyond your reach and it seems to elude you, you will want to watch the whole video while considering your own personal skills and talents:

Topics: Business Success Quotes

Three Powerful Words

Three powerful words to use when marketing, getting someone's attention, and when hoping to make an impression.

"Did you know...?"  Three simple words.  You anticipate:  "No!  I did not know that! Thank you!" 

If you hear the dreaded response:  "Yes, I knew that," you may feel defeated but if you did your homework, you will have more to add. 

If you are able to use these powerful "Did you know...?" words and they unveil a truth or fact that is both relevant and previously unknown; you educate, inspire and potentially make people's day.

Topics: Statistics Marketing

Steps to Take Before Filing a Commercial Lawsuit

Litigators are trained on the law and the litigation process, not on how to run and grow a business.  Furthermore, many litigators fail to fully appreciate and properly advise their clients on how hugely distracting the lawsuit will be, and the huge risk this imposes on the business.

Making matters more complicated is the economic reality that litigation firms profit from clients that file and prosecute lawsuits. Indeed, unless the litigation firm has clients that pay them to file and prosecute lawsuits, the litigation firm dies.

Topics: Legal Business Services

The Disconnect Between the Media and the Real World

A week ago you read the story and watched a video on FOX News.  The dramatic news story made a point that things are bad...very bad. And things are going to get worse.

David Lightfoot is in the thick of business reality and offers his thoughts and perspectives regarding the "fiscal cliff":

Topics: Taxes Government Business Success News

The Shift is Happening Now - Gary Vaynerchuk video

the-shift-is-happening-now.jpg

If you are not yet inspired to change, evolve, adapt or think differently, then you may never be.  The world has already shifted and you are living in the middle of enormous change. (Though most change is unseen)  In the future you will look back and realize when it happened and how you missed it. 

... Or you can watch the video and listen to Gary Vaynerchuk share how and why to think differently about the world.  This relates to both business and personal and you will want to watch it until the end.

Topics: Social Media Marketing Business Planning

3 Steps to Successfully Turn Family Members into Employees

There is no denying the potential perks of hiring a member of your family.  With insight into their strengths and weaknesses, an established level of trust and a desire for both of you to succeed, employment within your kin seems like a no-brainer.  But before you start adding your loved ones’ names to your payroll, prepare and protect yourself from these possible pitfalls.

Topics: Team Building Recruiting Human Resources

How to Maximize with Visual Content Marketing

It's obvious that visuals are a necessary part of a success formula for marketing online.  With so many options to "add an image" or "post a video", images stand out dramatically vs. bad graphics (or no graphics).  

Topics: Online Marketing Video Marketing Graphics

The True Power of the Gift [infographic]

The power of the gift has been a method to start conversations, get a date, resolve an argument, create addictions, get a promotion or a raise, give marketing campaigns a special punch and make people's day for longer than the Mayan calendar.

Science shows how a gift increases the endorphins and serotonin.  The prefrontal cortex of the brain is especially sensitive to pleasure and positive thinking.  The power of both giving and receiving a gift offers new brain activity revolved around happiness.

If you have an alligator brain, you too may be influenced by a gift.  Know that the alligator brains of the world appreciate a gift since they too have endorphins, serotonin and a prefrontal cortex.

Topics: Coupon Marketing Marketing Strategy Gift Cards

How Small Business Owners Can Leverage Cloud Hosting

Cloud computing has changed – and will continue to change – the way businesses approach their IT needs. While there is never one-size-fits all solution for any company, there are many ways to solve the different problems that business computing runs into. The cloud is an amazing resource that continues to improve, especially in efficiency and cost effectiveness.

Topics: Business Technology Cloud Computing

The Best Video Ever For Improving Productivity

This video will show you how to improve your productivity.  In fact, it does such a good job with explaining how to improve productivity that you will be celebrating in a big way.  Since you are the boss of you and have the ability to make your own judgment about what is most important, you (with an entrepreneurial mind) is looking always for the next big thing. 

After you watch the video and follow the principles, the next big question you will have:  "What would I do with extra time each day?" 

Topics: Time Management Productivity Personal Development

Four Ways to Reduce Stress and Increase Bottom Line

The end of the year tends to bring on feelings of nostalgia and reflection in all areas of life. People make personal resolutions to lose weight and set professional goals meant to ultimately improve quality of life. Sole proprietors and small business owners often sit down with a  calculator and crunch numbers to find ways to save money and increase revenue in the coming year. While cutting costs on utilities, using smarter marketing techniques and improving efficiency are definite money savers, there are some intangible factors, like stress, that affect bottom line too.

Topics: Leadership Business Success Tips Personal Development