When you meet someone new, do you hope they are just like you? Do you believe it is important they think as you do and agree with your opinions? Or are you open minded, willing to accept conflict and looking forward to the new opportunities within disagreements? Do you avoid networking because you perceive there is risk?
How much damage can a hurricane do in an area that rarely experiences them? A big storm can cause enough destruction to shut down operations for several days – if not permanently. You spend years building your business; what can unpreparedness cost your enterprise? By making a plan and taking steps to prevent water damage, you can spend less money on document restoration and bounce back before your competitors do.
The greatest concern of business owners and exectives is shared in the infographic below. A majority are concerend about recruiting and hiring the right people. Many will avoid or delay recruiting to avoid hiring the wrong person. Which has more serious consequences? Slowing down the hiring process is less risky since there is a possiblity that the "wrong person" might be hired.
What is the reason for not adding more staff? Uncertainty of the economy stands out as the number one reason. The infographic paints the picture. Read between the lines.
Press releases should be a part of any marketing plan. Press release services come in many shapes and sizes from free to big money for distribution. Before considering distributing a press release, it has to be written. Stay aware of daily activities, plans and accomplishments... what are likely to be newsworthy.
When considering which method you use to make an impression on potential customers, you will remember that the basic psychology of humans has not changed. What will astound or impress the average person is bigger and brighter and the bar is raised every year. After watching the Mars landing live via the Internet, it is more difficult to impress.
Making a sales presentation or pitch that will pursuade someone to buy is a simple formula and you have heard it so often, you may have it memorized.
It might go somthing like this:
Online events via webinars, virtual meetings, podcasts and online meetings are growing. Easy to attend, no road time and the ability to "watch it later" is very attractive to both the participant and the event provider.
Here is Marketo's Senior Director of Marketing, Maria Pergolino, draws on her experience with online events to share how to make yours a success.
To believe that you will succeed as an entrepreneur, you will most likely feel like you are worthy of success you will have the courage to be imperfect. Understanding courage, compassion, authenticity are aspects which must be understood by a good leader and Brene Brown has a video to expand on these thoughts.
Brene Brown studies human connection -- our ability to empathize, belong, love. In a poignant, funny talk at TEDxHouston, she shares a deep insight from her research, one that sent her on a personal quest to know herself as well as to understand humanity.
Inbound marketing software guru geek genius makes a confession and shares how and why he was an idiot. I feel a kinship with Dharmesh Shah since I do idiotic things each week. To be as brave as Dharmesh Shah and share my idiotic behaviors with the world is yet to come.
If you do not yet know Dharmesh Shah then you are missing out and this would be a perfect time to click and read from Dharmesh as he shares deep insights about startups, philospophy, and leadership via OnStartups. Dharmesh will make you SMink = Smile and Think at the same time.™
In this week's chart from Marketing Sherpa, they compare survey responses for top sources of traffic, and conversion of website visitors.
Shawn Achor shares his views on how to change educational and business outcomes. We believe that we should work to be happy, but could that be backwards? In this fast-moving and entertaining TEDtalk, psychologist Shawn Achor argues that actually happiness inspires productivity.
Random thoughts from minds of leaders: Business and life is confusing. No matter how many rules I make, no one seems to follow them. Can't everyone see how smart I am? Why is it that it takes for long for them to "get it"? The options seem limited between "Your fired!" or do it myself.
Stop for a moment and look back to 1872. The rules that teachers had to follow in 1872 will make you re-think your own circumstances. Who would make such rules and surely no one was following them.
Key Takeaways:
A company that has achieved a limit to what they can manufacture, sell or service is not always in a position to expand. Before you expand your business, you must do a lot of research and consider everything possible. According to the Small Business Administration (SBA), taking risks to grow or expand your company is not always a good idea if that risk moves the company away from its core.
