A quick glance at the latest data from MarketingCharts.com may help you think more quickly your marketing budget. Live TV viewing remains the first choice vs. DVD, Internet, smartphone or streaming via TV. Along side this data you will note how search remains the method for traffic on top of email and social trails behind.
I’m from the old school, the place where you sent a letter of introduction, made a follow-up phone call, scheduled a meeting, and made a sales presentation that hopefully enabled you to close a sale. The new school doesn’t work that way. The new school is about social media, the use of technology, and in-the-know buyers.
Summary: Consumer review sites are constantly growing in prevalence and in influence, which means that a negative review can be disastrous for a small business.
In this article, we will:
Examine the ways in which online reviews can be influential to consumer behavior;
Discuss methods for minimizing negative reviews; and
List some methods for properly addressing reviews as they materialize.
Outsourcing design jobs can be difficult. You want to get as much bang for your buck without sacrificing the quality of the work. Design jobs can also be very subjective. You'll want to work with a person who understands your vision for the design and can translate that to something that works for you. To achieve this, you'll need to find a talented designer who'll fit your style of work and who'll communicate with you as often as you need it.
Will the Internet soon be on Mars? NASA Television in High Definition on UStream has already been viewed over 11.5 million times and as of this moment, there are over 138,000 viewers watching the high definitiion stream via UStream.
Tough time with success? Don't worry about being motivated. Forget about trying to be inspired. Instead you will think about the two questions in this video:
The small business owner is feeling the tax burden but may be unsure of how or why. The biggest challenge to small business owners is complying with government regulations. The ChamberofCommerce.com has created this infographic to shed some light on the subject:
A lecture given by Dan Zarrella, HubSpot's social media scientist, at Harvard. While time has passed, the science remains. The screenshots from the video are meant to give you quick "ah-ha" moments. If you have the time, you will want to watch the video.
There is no marketing like inbound marketing but to have an effective marketing plan you must know these shameless marketing tactics. The infographic from Hubspot will keep you focused and feeling guilty (since they work so well):
Shameless Marketing Tactics Hall of Fame Infographic
Andy Weng should be famous. He is "An Excited, Determined, Enthusiastic, Full of Life, Fun Soul". Already Andy has accomplished much and yet he has only just begun. Let me introduce you to Andy Weng and you can think about whether you want to reach out and become his friend.
Guest blogger Marianna Ashley shares tips for entrepreneurs on how to handle rejection:
If you are new to freelancing or thinking of becoming a freelancer, you’ll no doubt have lots of questions, especially about the legal and regulatory paperwork you need to obtain and manage throughout the business year.
Freelancing, particularly if you are unincorporated, is one of the least paperwork-intensive forms of business ownership. Nevertheless, you are still a business and you need to be sure you have the right licenses or permits, make estimated tax payments on time, report your earnings each year, and deal with client paperwork such as contracts, non-disclosure agreements, and more.
