The Blog - Where Business Collides with Human Nature

Getting paid for your knowledge and wisdom may be an attractive path.  You have the expertise, a history of success and believe: “Knowledge empowers so learn and teach”. There is now a long list of options to create and sell courses online.

What you are looking for is a specially designed software system referred to as “Learning Management System” (LMS). A Docebo report anticipates that e-learning will grow to a $50 billion industry this year, thanks to double-digit growth in Africa, Asia, Eastern Europe, and Latin America. With hundreds of vendors, however, choosing an LMS isn't a simple task.

A SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.

The technique is credited to Albert Humphrey, who led a convention at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.

A SWOT analysis must first start with defining a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model. Strategic Planning, has been the subject of much research.

Is this your skill? MacGyver is now in the Oxford English Dictionary. Possibly you are hoping to recruit someone with MacGyver skills for your team.

Shorter loose definition: (verb)

Make or repair something in an improvised or inventive way, making use of whatever resources available.

Longer loose definition: (verb)

To assemble, or cause to be repaired or completed, an object, device, machine, or project from available items and resources. These items and resources usually seem common, ordinary and mundane. Where others would assume one needs a manufactured part or tool by design, a person with MacGyver skills use resources and tools in ways significantly different than their intended use.

Translation: (verb)

To handle a difficult situation through improvisation using only available materials (Which might appear to be an impossible activity). 

Guru is a buzzword in business and internet marketing you may use to describe someone.   Or maybe it is a term you use to describe yourself. 

Interestingly, the word guru originates in Sanskrit. 

- Gu indicates darkness.
- Ru indicates destruction.

A guru is considered "a dispeller of darkness".

Anyone able to shed light (dispel the darkness) on a topic for another might be considered a guru.

With The Seven Habits of Highly Effective Managers  top of mind, make a commitment yourself and to others:

This is a story I have told many times. It is a funny story about a duck, success and thinking fast. (with a moral to the story)

A Story About a Duck

What is your business model online?  How successful will you be if each of the tasks you see on the business models below were on your personal to-do list?  Can you be an expert in each of them?  How long will it take to become proficient? The Internet is not simply a phone book and is much more complex than you may realize.

Below you will see a variety of business models which you may be using.  As you look at each type of business models, understand how these might match your needs. 

Before I share with you a great pop-up tool, let's talk about that party at your home.

When you have a party at your home... you greet people personally, with enthusiasm, and make special offers to ensure their comfort.

• You provide service, take their coat, offer something to drink and celebrate their arrival.

In a sense, you "pop-up" into their face and it is accepted and appreciated. Your offers are helpful and the intent is obvious.

And then came the website page - where Internet marketers are about "getting" more.

ThrowAwayMail.com

is a disposable email address service. When you visit ThrowAwayMail.com a new email address is generated for you. The generated email address can immediately receive email. Any email that is received will show up on the main page. No one other than you will see the emails that are received.

It is important to note that an email address expires after 48 hours. When an email address has expired, the email address and any received emails will be gone. A new email address will be generated upon visiting this website.

There are many reasons for using a disposable email. You may want to give someone an email address without revealing your identity. Or you may want to sign up for a website or web service but you are concerned that the website will send you spam in the future. Completing surveys, completing forms on a site you are unsure of, to put off an annoying sales person, or when a company email address won’t do… these are but a few examples.

Putting things in a nutshell for naming yourself. 

My name is ___

Things are so bad because…

I am awesome and this is how!

I am committed to doing good… and will conquer the bad!

Watch, cheer or join… just stay out of my way.

Watch the video below for an inspirational example:

Here is a potential guerrilla marketing checklist to get you started in the adventure of becoming "famous".  Guerrilla marketing works 100% of the time if executed well.

To that end, if you are starting from scratch and are hoping to become "famous" but low on funds (and in a hurry), this outline might prove helpful.  It is based heavily on guerrilla marketing tactics with an inbound marketing mindset.

You’ve heard about the 10,000 hour rule (introduced by Malcolm Gladwell in Outliers - the Story of Success). K. Anders Ericsson discovered that elite music performers—more specifically classical violinists—all had one thing in common and it was at least 10,000 hours of practice before becoming a professional.