Marketing and advertising are two terms that are often used interchangeably, but they actually have different meanings. Marketing and advertising are related but distinct concepts within the broader field of promoting products or services.
Marketing and advertising are two terms that are often used interchangeably, but they actually have different meanings. Marketing and advertising are related but distinct concepts within the broader field of promoting products or services.
Think of how many ads you see each day — watching TV, streaming music, playing a mobile game. Could you add them all up? Do you remember what each one was for?
In America, the average person sees 4,000 to 10,000 ads per day. Even if each ad lasted only one second, that’s hours of brand-sponsored posts and messages.
Consumers are bombarded by videos for the latest fashions and social media posts touting lavish lifestyles. The pressure to buy more has led consumers to push back against traditional marketing methods.
Today, marketers must understand their audience to reach them. Modern consumers want authentic voices and personalized recommendations. They want a brand that understands who they are and the values they represent. That’s where people-based marketing comes in.
Successful entrepreneurs are risk takers who are willing to consider "Chance Marketing" knowing there is a possibility of failure. As a result, entrepreneurs are the ultimate target for salespeople selling advertising. Their pitch is: "Anything that improves the chance of improving sales is worth looking at."
Online marketing ad spend exceeds print advertising. Are you aware or ready for online to dominate? Online advertising appears to be much easier since it only takes a few clicks to create an advertisement and another click shows the results in a matter of hours. With simple processes in place to "order advertising", the Internet has too many curtains, yellow brick roads and, of course, wizards. The Land of Oz has nothing on the Internet in regards to the imaginary which can be made to appear real. It is much too easy to turn a great marketing plan into an empty checkbook by clicking on another online marketing campaign.
Pause and review the evolution of marketing in the table below. Antique marketing tactics can still work but the once powerful tools of the past seem slow and clumsy. Slow and clumsy can be effective but ten times the work and more expensive. Just as the old hand saw can get the job done, the new chain saw soon puts the old woodsman out of business.
Is the true barrier of the old woodsman who sticks with the old hand saw the tool? Or is the real barrier to success related to an open mind and applying the five essentials to business success?
