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Understanding the Content Marketing Explosion [Infographic]

According the a study by the Content Marketing Institute, content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success.

Businesses of all sizes are beginning to realize how integral a solid content strategy should be to their marketing plans.   Even major corporations like Coca-Cola are betting everything on an integrated content strategy.   To illustrate this growth in content marketing, the Blue Glass team created an infographic called “The Content Marketing Explosion". with the most popular content marketing tactics employed by B2B marketers.

Topics: Content Marketing

How to Use Personal Emails for Marketing Campaigns

This year you will write at least 50,000 words via email.  Each of your emails will most likely be sent to one person at a time for instruction, information and support.  Each email can be re-purposed for content marketing or other marketing campaigns.  Without doing so, you will not leverage the opportunity your emails provide for growing sales. 
Topics: Business Blogging Guerrilla Marketing Ideas Content Marketing Email Marketing

How Long Should a Blog Article Be?

How long should a conversation be?
How long should a joke be?
What length of time does it take to tell a story?
Are you making a case, instructing or sharing a list that is the best on the planet?

Topics: Business Blogging Inbound Marketing Content Marketing