The Blog - Where Business Collides with Human Nature

The rise of the internet makes it easier than ever for people to get the things they want or need simply by going to a website and placing an order — often receiving their merchandise the next day or even in a matter of hours. However, despite the convenience of the on-demand economy, I was curious about whether buying things online is genuinely better than shopping for stuff in a store.

I am an avid shopper and split my time between buying things in stores and online. Not long ago, I needed to buy some specific items and thought the circumstances presented perfect opportunities to figure out the best way to shop.

I decided to pay attention to my experiences with both options and use the outcomes to determine which one I preferred. The news coverage of how many brick-and-mortar stores are shutting down was another factor that sparked my curiosity. Do online stores spell doom for physical stores in all or most cases? Let's find out based on my shopping spree.

You just might be making a mistake or two that’s costing you customers! Just a 5% increase in customer retention can increase profits up to 95%, so it makes sense to find your problem and implement a solution before your business takes a hit.

Do you have a churn policy? Is it "Good riddance"? Or as Mr. Wonderful on Shark Tank would say "You are dead to me"?  

It's easy to give up on people who have given up on you. Without an understanding of why they rejected you, it is difficult to improve. "Complaints" are the most valuable type of feedback but when they "walk away" or "unsubscribe", guessing is all you have.

Started in his home, Jeff Bezos started a business and began to reach for his dream. In the video below he will tell his story about how it all began, what it takes to be successful and why Amazon bought Zappos.  This is as much a message to the new Zappos team as it is for you.