The Blog - Where Business Collides with Human Nature

Is this your skill? MacGyver is now in the Oxford English Dictionary. Possibly you are hoping to recruit someone with MacGyver skills for your team.

Shorter loose definition: (verb)

Make or repair something in an improvised or inventive way, making use of whatever resources available.

Longer loose definition: (verb)

To assemble, or cause to be repaired or completed, an object, device, machine, or project from available items and resources. These items and resources usually seem common, ordinary and mundane. Where others would assume one needs a manufactured part or tool by design, a person with MacGyver skills use resources and tools in ways significantly different than their intended use.

Translation: (verb)

To handle a difficult situation through improvisation using only available materials (Which might appear to be an impossible activity). 

Guru is a buzzword in business and internet marketing you may use to describe someone.   Or maybe it is a term you use to describe yourself. 

Interestingly, the word guru originates in Sanskrit. 

- Gu indicates darkness.
- Ru indicates destruction.

A guru is considered "a dispeller of darkness".

Anyone able to shed light (dispel the darkness) on a topic for another might be considered a guru.

Dopeler  Effect: The tendency of stupid ideas to seem smarter when they come at you rapidly.

Bozone (n.): The substance surrounding stupid people that stops bright ideas from penetrating. The bozone layer, unfortunately, shows little sign of breaking down in the near future.

Giraffiti:  Vandalism spray-painted very, very high.

Sarchasm:  The gulf  between the author of sarcastic wit and the person who doesn't get it.

Acronym:  M.A.D. = Making A Decision. 

Silly acronyms in a business might certainly gag a few of the more sophisticated people in the room but they can be so much fun and certainly make a point.

Acronym:  M.A.D. = Making A Difference

Either acronym works. 

The real question is:  "Which body part is used to make decisions?"

This video walks through the basic thought process of a vendor vs. a consultant.  As you watch the video it will be important to remember that who you see yourself to be in the mirror matters little. The most important aspect is what the customer needs.  If you are hoping to market yourself as a consultant and not just a "vendor", your challenge is to build credibility, authority and be ready to share success stories.

A Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.  - Wikipedia

A Marketing Strategy is a strategy that integrates an organization's marketing goals into a cohesive whole. Ideally drawn from market research, it focuses on the ideal product mix to achieve maximum profit potential. The marketing strategy is set out in a marketing plan. - BusinessDictionary.com

A Marketing Strategy is the result of decisions being made about how a particular product or service will be promoted to its target customers. Marketing strategies are used to increase sales, launch new products and generally provide profit for a company. Strategies involve the construction and implementation of the marketing mix. The marketing mix, which is also known as the five Ps, refers to the product, price, packaging, promotion and place or distribution. - WiseGeek