Time to think about the press release option again. If you wonder "What if I was to do a press release about my business?" "What is the 'best in the world' in my product or service?" "What is it about the business this week that is new, exciting, wonderful, ground breaking? What is news-worthy?" What will happen to the perception of your business? Is is the usual stuff? Or is there that little something you just have to share?
