As an entrepreneur (& addicted marketing guy) I have little desire to be a "programmer" or "coder". Instead I keep an arsenal to help me keep business faster, easier, simpler (& funner). I will not always search out the "best" for the same reason I do not drive a Jaguar or live in a mansion.
Functionality, ease of use, and quick learning curve are all a consideration. AND I love free. I started using many of the tools on the list below for free, and have since upgraded (i.e., 'the Brain').
I share these with you because I wish someone had shared them with me when I was starting.
In alphabetical order, these are software programs and tools I use. It is not all inclusive, but to list everything I have in my arsenal may overwhelm you. I bet you have not heard of a few of these. (It is a long list!)