The Blog - Where Business Collides with Human Nature

When you decide that it is time to switch up your content marketing campaign, adding some humor can be a smart strategic move. If you think about it, most of the memorable content has a humorous element. The reason for this is that humor has a positive effect on memory.

Creating and distributing content that will make people laugh is a perfect attention-grabbing strategy that can differentiate you from other brands in the industry. If you are curious about why and how to incorporate humor in your content marketing, just keep reading. You’ll learn about the most popular forms of digital humor and how to choose the right one for your business.

This is a story I have told many times. It is a funny story about a duck, success and thinking fast. (with a moral to the story)

A Story About a Duck

Dopeler  Effect: The tendency of stupid ideas to seem smarter when they come at you rapidly.

Bozone (n.): The substance surrounding stupid people that stops bright ideas from penetrating. The bozone layer, unfortunately, shows little sign of breaking down in the near future.

Giraffiti:  Vandalism spray-painted very, very high.

Sarchasm:  The gulf  between the author of sarcastic wit and the person who doesn't get it.

Acronym:  M.A.D. = Making A Decision. 

Silly acronyms in a business might certainly gag a few of the more sophisticated people in the room but they can be so much fun and certainly make a point.

Acronym:  M.A.D. = Making A Difference

Either acronym works. 

The real question is:  "Which body part is used to make decisions?"

When people ask “why are you successful” the response should be “isn’t it obvious?” 

True story:

What did the first caveman who discovered fire do?

He went back to his cave and told his cavewoman “Cavewoman, cook me some food!”

What happened next?

Cavepeople ran to his cave and asked “what smells so good?”

The news of fire spread and cavepeople wanted more cooked food. How to make more fire was taught around the globe.

…not because of a generous caveman, but from a cavewoman who knew who to cook and make the food smell awesome.  

Inbound marketing is a bit like writing a joke. 

You sit with a pencil.

You begin to chuckle and then guffaw... and write.

A little while later, the joke is written.  It is done.

You are convinced it is the funniest joke you have ever written.  Wait until they hear your joke.

The challenge of creating a success for most is not in a lack of ability to tell a story.

In fact, they tell any story regardless of whether it is funny, big, impressive or even their own.  Before social media tools, everyone loved to talk about the new stuff they bought or the best restaurant in the world.