Here is a potential guerrilla marketing checklist to get you started in the adventure of becoming "famous". Guerrilla marketing works 100% of the time if executed well.
To that end, if you are starting from scratch and are hoping to become "famous" but low on funds (and in a hurry), this outline might prove helpful. It is based heavily on guerrilla marketing tactics with an inbound marketing mindset.
Virtual assistants, avatars, and virtual characters can be hired with a click and may help the entrepreneur to achieve business success. Using virtual characters is still a new way of thinking that requires a large paradigm shift. For a quick review of virtual characters, we will reference an expert on the topic.
You will refer your own doctor but as a general rule won't walk into just any doctor's office to get treatment.
To have a guerrilla marketing idea isn't so tough but it can't be done in a dark room sitting by yourself. If you have ever been stumped, you will know my secret for a never ending flow of great money making guerrilla marketing ideas.
Sunshine can't be bought but you will see sunshine sold every month of the year. Sunshine can't be touched but can be felt as a warm glow or a burning heat. The lack of sunshine is instantly recognized and potentially perceived as a burden.
The Great American Story can be told again with a 100+ year old company by the name of Brown & Haley in Tacoma, WA which started manufacturing Almond Roca 90 years ago.
Networking is not as important to success as you may think. Socializing is much more beneficial than networking. The importance of people contact, friends and collaborators to an entrepreneur or small business owner may be more important than for big business. The real you may not be very attractive but the real players in any room look deeper than you realize.
As to the challenge of the referral theory, I tend to listen to my own drummer. There are so many resources about marketing “advice” and I often wonder if it isn't best to keep thoughts under my hat. Everyone has a theory and certainly there are books and workshops which can challenge paradigms.
For 30 years my thought about referrals has been: “Don’t worry about it”
Referrals are a symptom. I believe if you are committed, have amazing service, and over the top with your delivery... you get referrals.
Linkedin is not just a marketing tool used for jobs, creating authority, making connections, collaboration and recruiting. Linkedin is also a way to create an "Oprah Effect". In other words, you can offer value each day which over time makes people comfortable with you. Your consistency in offering value each day determines your reputation. Are you pushy? Or you a con? Is it all about you or do you have a mission of offering value?
There is no marketing like inbound marketing but to have an effective marketing plan you must know these shameless marketing tactics. The infographic from Hubspot will keep you focused and feeling guilty (since they work so well):
Shameless Marketing Tactics Hall of Fame Infographic
Summer is fast approaching, and small business owners may be trying to come up with creative guerrilla marketing to promote their business. WePrintQuick.com wants to share some relatively inexpensive ideas that you can use to promote your business and attract customer loyalty.
According to an online poll, over 70% of business professionals still use printed business cards while an amazing 13% never use them at all, and 14% under-utilize their printed card.
The poll numbers contradict recent trends where everyone has a smart phone, an iPod; iPad, or other portable device. Recently there has been much discussion in the business world about whether there continues to be a need for printed business cards. Trends are shifting towards bumping devices and sharing information electronically through sites such as LinkedIn and Facebook; and some people are beginning to use digital business cards exclusively.
