The Blog - Where Business Collides with Human Nature

Despite the many challenges that living through the COVID-19 pandemic entails, there are still opportunities to successfully promote your brand. As most of us are locked up at home, we’ve already got used to buying and discovering products online.

One of the most interesting types of marketing content that has become popular in recent years is video. Due to their entertaining yet informative format, videos can help you increase awareness about your brand and start new levels of conversation with your audience. And as incredible as it may sound, 2020 might be the best year to place your bets on video!

Do you have a churn policy? Is it "Good riddance"? Or as Mr. Wonderful on Shark Tank would say "You are dead to me"?  

It's easy to give up on people who have given up on you. Without an understanding of why they rejected you, it is difficult to improve. "Complaints" are the most valuable type of feedback but when they "walk away" or "unsubscribe", guessing is all you have.

Five experiments, five conclusions - in a slideshow. In a recent Web clinic, MECLABS walked through the most important discoveries of the year so you can learn the progress MECLABS analysts and scientists have made.

In the slide show below, you will see a summary of the actual research-grounded answers to the following questions: 

• When is the best time to send an email? 
• How should I design my website navigation? 
• Can a brand really make an impact on conversion? 
• Is my page missing critical copy?
• and more...

How much of a small business marketing budget is too much? Too little? Small business owners often are confused about whether their marketing efforts are a money pit or will grow their business. We explore small business marketing budgets, what business owners want, and where they're going.

More than likely there remains big opportunities with radio, TV, the Internet and mobile marketing.  People are spending more time in these areas but advertisers continue to be old school traditional advertisers.

Online marketing ad spend exceeds print advertising.  Are you aware or ready for online to dominate?  Online advertising appears to be much easier since it only takes a few clicks to create an advertisement and another click shows the results in a matter of hours.  With simple processes in place to "order advertising", the Internet has too many curtains, yellow brick roads and, of course, wizards.  The Land of Oz has nothing on the Internet in regards to the imaginary which can be made to appear real.  It is much too easy to turn a great marketing plan into an empty checkbook by clicking on another online marketing campaign.