The Blog - Where Business Collides with Human Nature

To hear a "yes, I will buy", everything must line up perfectly. To get the yes, here is your ARUBA Marketing™ checklist:

Potential buyers:

• Are paying Attention
• Find your message Relevant
• Understand the message, language, product and service quickly.
• Believe that it will benefit them
• Believe enough to take Action - by buying and sharing. (and linking)

In short, the acronym to help you remember is ARUBA, where people not only vacation but also represents when people are most comfortable to move forward.  

Inbound marketing is a bit like writing a joke. 

You sit with a pencil.

You begin to chuckle and then guffaw... and write.

A little while later, the joke is written.  It is done.

You are convinced it is the funniest joke you have ever written.  Wait until they hear your joke.