The Blog - Where Business Collides with Human Nature

There is a big buzz going on related to "mobile-friendly". Since Google announced "mobile friendly" will become one of the criteria for ranking, many website designers and software sales people are overly excited with a new reason to sell small businesses and entrepreneurs the next website.

Google have announced their campaign to get website owners and webmasters ready to update their websites for changes in mobile friendly ranking factors, with a deadline set by the firm of the 21st April 2015.

As of this date Google has advised they will be expanding their use of “mobile-friendliness” as a ranking signal, and that it will affect all mobile searches worldwide. There is expected to be a significant impact in Google’s search results so we are advising below what website owners can do to ensure they are ready in plenty of time.  

Of the many ways customers may find themselves on your website, the likely driver of traffic is via mobile phones.  The latest statistics from Pew Research tell us that 56 percent of Americans own a Smartphone and many use these devices to browse the Internet.   Does your content-marketing strategy take these changing trends into account?  As a business owner, you may run your business from a Smartphone, so you know the importance of a website that’s tailored to your mobile phone for ease of use. As you develop a winning mobile content-marketing strategy, keep in mind these key ingredients for success.

Get paid anywhere by taking credit cards with your mobile device. A credit card reader can be attached to a mobile device and is now a solid reality.  It is no longer "leading edge" and there are now many companies going head to head to offer you the more opportunities to get paid.  This is especially helpful to a business that needs flexibility, a large work space, in the field, or changing locations.  

Here is a comparison chart to show you the difference between Paypal, Intuit GoPayment and Square:

Mobile marketing is a specialty in and of itself.  The complex mobile marketing checklist already made the case for needing an expert when creating a mobile marketing plan. The 50 amazing facts about mobile marketing will make you SMink but is probably not helpful enough to cause you take action.