The Blog - Where Business Collides with Human Nature

Which are the best offers to use on a landing page?  The answer varies based on the visitor and what phase they are in during their buying process.  Since no two people think the same, we can break down them down into three basic groups:

1. Awareness:  People have either become aware of your product or service, or they have become aware that they have a need that must be fulfilled.

2. Evaluation:  People are aware that your product or service could fulfill their need, and they are trying to determine whether you are the best fit.

3. Purchase:  People are ready to make a purchase or take action very close to making a purchase.

Five experiments, five conclusions - in a slideshow. In a recent Web clinic, MECLABS walked through the most important discoveries of the year so you can learn the progress MECLABS analysts and scientists have made.

In the slide show below, you will see a summary of the actual research-grounded answers to the following questions: 

• When is the best time to send an email? 
• How should I design my website navigation? 
• Can a brand really make an impact on conversion? 
• Is my page missing critical copy?
• and more...