The Blog - Where Business Collides with Human Nature

You like to talk and while you have writer's block, you never seem to have talking block.  You think like lightning and words are always available.  The alternatives to talking are slow in comparison and include writing, typing, sign language, and morse code.  You look at a keyboard and say "no thanks" (But the smart phone looks very appealing.)

Since the average human hand-writes at 31 words per minute for memorized text and 22 words per minute while copying, writing is out of the question.  Much too slow. 

An average professional typist types usually in speeds of 50 to 80 wpm, while some positions can require 80 to 95 and some advanced typists work at speeds above 120 wpm. 

Either you have no time, low skill, or prefer to avoid writing.  You realize that without an article, blog, ebook, white paper, special report or declaration... there will be no progress.  Writing is involved in any form of marketing.  Who can you hire?  Who will help you? 

In order to understand bad content vs good content, we need to consider the context.  An inbound marketing pro will tell you that relevance may be the most important piece but even relevance on its own is not enough.  The context of course is related to audience, education, experience, culture, difficulty to create and as Seth Godin will say "how remarkable is it?".  Thus, just as beauty, quality is based on the eyes of the beholder.

"Excellent job!" today does may not look so impressive six months down the road. 

Key Takeaways:

Outsourcing design jobs can be difficult. You want to get as much bang for your buck without sacrificing the quality of the work. Design jobs can also be very subjective. You'll want to work with a person who understands your vision for the design and can translate that to something that works for you. To achieve this, you'll need to find a talented designer who'll fit your style of work and who'll communicate with you as often as you need it.

How much you charge for something may not have any direct impact on your sales and profits.  If you charge $1,000 an hour for services, but if no one accepts it, then the high fee becomes a path to low sales and profit.

• If you have no one looking for your product or service, you will use a "pitch" to convince someone there is a need and get a sale.

• If there are buyers who are hungry and searching feverishly for your product or service but see a large buffet of choices, you will send the message about how your product or service is either:  the best quality, the cheapest, the most valuable, the fastest, the most trustworthy.

• If your business is one of a kind and people need you more than you need them, I hope you hear them knocking at your door. 

Charging by the hour will leave any entrepreneur open to hiring someone else offering a cheaper price.