The Blog - Where Business Collides with Human Nature

Starting a business?  Have you read this book yet?  "An Interpreneur's Journey: The Birth of a 'New Economy' Business" authored by Tom Eckmann.  The 'Interpreneur' is an Internet Entrepreneur. You are unable to start a business today without understanding how to integrate the Internet into your business plan.

About the book:

Did you ever think about starting your own business?  Bill Partridge does, especially when he’s laid off by the company where he’s worked for 14 years.  Facing a long unemployment, he decides to go into business for himself.  He starts a contracting company selling radiant heating and soon encounters the "two-by-four rule" - everything costs twice as much and takes four times longer than expected.  He’s running out of time and money when he makes an important discovery — he can sell his systems over the Internet.  He re-invents his business and finds success selling to customers all over the country.