The Blog - Where Business Collides with Human Nature

Marcus Tandler, a speaker at TEDxMunchen, delivers a fresh perspective of the future of search engines. Search expectations constantly change, and search engines are forced to change with them.

Today it has become crucial for search engines to understand rather than to merely index as our search is “recency-sensitive” and replete with questions.

German born marketer Marcus Tandler has become famous for his rapid-fire presentations and future-facing insights. Finally, Marcus has made it to the TEDx stage to share his predictions with the world. 

Tandler predicts that search of the future will be moving from a web search to a contextual search to accommodate our ever-rising search expectations.

This video is about more than search.  Consider how the behavior of humans has changed.

Test website load time with these free software tools from Google or Pingdom.  The debate about what page elements and/or widgets on your website effects the Google rankings continues.  Google talks about website speed vs. ranking and says that sites with delayed load time will effect the rankings in search engines results pages. The longer your site takes to load the lower the rankings will get in Google.

While site speed is part of the consideration, it doesn't carry as much weight as the relevance of a page.

Ever wonder "what's in a name"?  This whitepaper from Microsoft shows how "domain bias" is a new phenomenon as people become more familiar with the Internet.  Now that using search has become a habit and a first consideration for solving problems, the mental elimination of domain names has begun.