In an era of instant communication, information overload and search engines, word of mouth recommendations and customer satisfaction are more important than ever before. Your online reviews ARE your reputation and how you handle Yelp, Zagat (Google+), Facebook and Twitter make the difference between success and failure. It’s vital that your business responds quickly and efficiently to customer requests, complaints and questions. Communicating with your customers across a variety of different channels, along with timely responses to inquiries and support issues, will help keep them happy, satisfied and ensure they remain customers.
