- Mind-Map -
Marketing Checklist
for Growing a Membership 

Marketing Checklist for Growing a Membership [Mind-Map]

The various activities shown above are part of a plan to create multiple touchpoints.  

The objective is twofold:  

1. Create a primary core free open & public group membershp.
2. Also offer service and support to exclusive groups with higher valued products & services for a fee.  Each paid group might be similar or could be for a variety of niches. 

• The free membership should grow very large. This requires an investment of time and energy and a long term commitment. 
• Special invitations are made to members of the large free group to join the exclusive premium groups. (Premium groups valued at $50 to $500)

The numbers to the upper left of each activity shows the number of actions each month. 
It does not show the total number of contacts or invitations made.

You will find that approaching the membership as a way to "make an impact" will ensure success -  - and revenue is a symptom. 

• To grow the free membership, with each action "First, Make their day" is the mindset. Value is offered vs. a pitch.  Invitations are made to participate in the "open group" when a solid connection is made.
  
  
• If the activities are "task" oriented and transactional,  it willl be difficult to gain interest.

The leaders with outstanding character and high skills are easily recognized to offer high valuie.

The length of time and effectiveness of these activities depends entirely on the individual, the value the group offers, the number interested.
Results vary just as skills and talents vary.  

Your own activities may not match up to this mindmap.  This is a plan which has worked for others in the past.  
No doubt, you will make changes for your own business.

The numbers are to indicate the number of activities per month
but could be the # per year or # per quarter - depending on your skills, team and resources.

P.S.

This is intended to help those growing a membship organization but it can certainly be use for other business models as well. 
The mind-map was made with TheBrain.  Feel free to download the free software and build your own mind-map.

“Michael is a great communicator and a visionary when it come to providing advice in marketing and promotion. His background in the restaurant industry has given him a great deal of experience in traditional and guerrilla marketing. As traditional marketing efforts have changed, he has developed leading skills in social media and search engine optimization.”

- Troy Hall, Co-Owner, Idaho Sportsman Lodge