How does a restaurant management team expect to learn how to have a successful restaurant marketing plan? Do you start with the slower and cheaper method? One great book on business might provide the answer and inspiration and give you a 1,000% return on investment. (In a perfect scenario.)
Or is the next step to take a risk and find an restaurant marketing expert because you are in a hurry? Even when in survival mode, you may start at the cheapest (and slowest) way.
If the solutions do not appear, it is either an issue with skill or will.
Assuming there is 100% will power, improving “skill” becomes the focus.
Before you simply respond to sales calls, advertising and street advisors, lets list out the many ways you are training yourself and your team.
You first start simple and slow and as the obstacles grow, more power is searched for:
(Consider the list and how many weeks it will take to get results with each choice)
- Read books, manuals, instructions.
- Listen to audios via mp3 or CD.
- Watch videos.
- Attend a class at school.
- Attend a workshop or seminar.
- Group coaching / training where many attend.
- Personal one-on-one training by a peer or a friend.
- Personal one-on-one training by a supervisor or boss.
- Personal one-on-one training by an expert, coach or trainer.
For those who have a sense of urgency, you skip the books and go straight a class, workshop, seminar – or even a restaurant marketing consultant.
If TNT (Today Not Tomorrow) is the mindset; You will cut to the chase and look for someone who offers personal one-on-one training, coaching and mentoring.
The more personalized the training, the higher the investment and the more quickly success is expected to come to a reality.
The risk for proceeding on your own:
“You start over” and the time and/or money invested might be considered a waste as your trial and error experiment failed.
What is the solution? How many months do you “take the hit” or “bite the bullet”?
Albert Einstein reminds even to this day: “No problem can be solved by the same consciousness that created it. We need to see the world anew”.
Seeing the world from a new perspective is not quite enough or books, audios and videos would be enough. THE RIGHT ANSWER is needed now since guests are responding each day with their feet by not returning.
When is it time for the restaurant leadership to cut to the chase and make a serious commitment to turn business around?
Google can tell you where to find a restaurant marketing consultant. Be sure to ask if they guarantee a return on investment.
Begin the chant that will keep you inspired to take action:
“Nothing will stand in the way of seeing guests be overjoyed and willing to share their experiences. “
More restaurant owners need to keep a closer eye on the calendar and consider how many months or years it will take to achieve success. Learning is not enough.
There are two kinds of restaurant owners in the world:
- Those who study and work very hard to achieve results marginally above last year.
- Those who leapfrog ahead by asking for assistance from the expert who has doubled sales and knows the way.
Who is your expert? Without an expert /trainer/mentor in you corner, what is your next step and how fast do you want to make it happen?
