Ever had a restaurant marketing idea in the middle of the night only to have it drift off as you snooze? Here is an idea for your marketing campaign and a free online tool to assist you.
Michael Hartzell, on 11/22/09 6:28 PM
Ever had a restaurant marketing idea in the middle of the night only to have it drift off as you snooze? Here is an idea for your marketing campaign and a free online tool to assist you.
Michael Hartzell, on 11/9/09 10:27 PM
We did a a little restaurant marketing research on Halloween. Instead of just handing out candy, we thought it might be interesting to learn what kids love.
Here is what we put on a tray for their selection:
Michael Hartzell, on 7/22/09 2:40 PM
Tough to believe a little restaurant business in the middle of nowhere could change the world... but it did. Two million people a year visit the little town of Leavenworth, WA each year. No, there is no sandy ocean beaches, there is not one of the wonders of the world. In Eastern Washington, Leavenworth has a population of 2,206, and is located in Washington's Chelan county, about 71.8 miles from Bellevue and 77.9 miles from Seattle. Do the numbers add up? Don't seem to...Does not seem possible.
Michael Hartzell, on 1/29/09 10:04 PM
What is your belief about the barriers to effective restaurant marketing? If the belief is that business is poor because times are "bad", there are always bad times, During the worst of times, restaurant companies born and achieve great success.
Michael Hartzell, on 1/27/09 8:19 PM
My restaurant marketing ideas can get a little crazy. There was a quote I heard long ago:
Michael Hartzell, on 1/11/09 2:02 PM
Why do you have a business card? What is the purpose of spending money to have a company print business cards? The intent today is to change your perspective.
Over the many years in the restaurant business, the only people who wanted a business card were people who wanted my time or money. Think about what a business card truly does for you in your restaurant business.
It provides your name, email, phone number, website address, online ordering site, fax number, name of business, title and of course the address (for snail junk mail?).
Since you are in the restaurant business, the game is NOT the same as other businesses. And think about whether you have many of the tools others do. To create a gourmet meal, it does not require any of these items which are found on the business card:Michael Hartzell, on 11/22/08 9:57 PM
Too often over the years, when things get tough, cutting costs is the primary objective. The accountant or boss says "Cut costs in the restaurant by 3% next month."
Michael Hartzell, on 11/13/08 6:44 PM
Recent years have redefined our value systems. The debate of "recession" will depend on which part of the country you are in. Those who are innovative and open minded will not only survive but thrive as they adapt to the new culture and re-invent their restaurant marketing plans.
Those who continue to repeat old patterns will struggle and resort to trying to out-working issues instead of out-thinking them. Instead of focusing on rising food costs, rising minimum wage, customer purchasing power and the like... my preference is simply to look more closely at you, your team, your business, and your community.
