DigitalCoCo has recently extracted data from its Restaurant Social Media Index (RSMI) to delve further into who today’s Mobile Social Consumer is, and how this group is engaging with — and affecting — the restaurant and hospitality industry. Additionally, the RSMI data unveils which top brands are utilizing the new landscape of mobile and social for consumer engagement.
This report and others are provided by DigitalCoCo with the data sets included from the Restaurant Social Media Index with more than 4,000 brands tracked and 38 million consumers participating in restaurant social trends. In this report, they focus on the relationship between the new mobile and social landscape with modern day consumer habits in the restaurant and hospitality industry.
The infographic below is a review of the report.
source: digitalcoco3.comYour reality: You will want to listen to your own community and guests. There is a serious division between towns, cities, culture and your marketplace may be related or not to the study.
In either case, note the trend because even if your marketplace trails behind the trend, it is only a matter of time.
