Take a good look in the mirror. Do you have any of these dumb restaurant marketing habits?
-
Ordering advertising from a sales person just because they called you.
-
Guessing what guests want.
-
Marketing products because you personally like them.
-
Not marketing products that you don’t personally like.
-
Restaurant marketing based on the headlines of the Wall Street Journal.
-
Restaurant marketing in hurry up mode because sales are down today.
-
Advertising and then not being present and available when people respond.
-
Restaurant marketing without knowing in advance the expected ROI.
-
Buying restaurant advertising before understanding the message, goal or audience.
-
Deep discounts to get more business.
-
Restaurant marketing without input from the team.
-
Advertising because the restaurant up the street is also advertising.
-
Restaurant marketing without a plan or calendar.
-
Restaurant marketing without preparing and training the team.
-
Marketing menu items where supplies are in short supply
-
Marketing menu items and then forget to increase the inventory.
-
Using a different message on every marketing vehicle.
-
Not listening to what people are being critical about.
-
Automatic blasting that is not a Unique Personal Invitation.
-
Not acknowledging that everything connecting with your guests is marketing.
-
Buying advertising simply because it is discounted so cheaply. (It’s a good deal after all.)
How many other dumb restaurant marketing things have you seen?
