Awesome Restaurant Marketing Ideas!

Don't Use Business Cards for Restaurant Marketing

Why do you have a business card?  What is the purpose of spending money to have a company print business cards? The intent today is to change your perspective.

 Over the many years in the restaurant business, the only people who wanted a business card were people who wanted my time or money. Think about what a business card truly does for you in your restaurant business.

It provides your name, email, phone number, website address, online ordering site, fax number, name of business, title and of course the address (for snail junk mail?).

Since you are in the restaurant business, the game is NOT the same as other businesses. And think about whether you have many of the tools others do. To create a gourmet meal, it does not require any of these items which are found on the business card:
Topics: Restaurant Marketing Reduce Costs Free Restaurant Marketing

How to Reduce Costs in Your Restaurant

How-to-Reduce-Costs-in-Your-Restaurant.jpg

Too often over the years, when things get tough, cutting costs is the primary objective. The accountant or boss says "Cut costs in the restaurant by 3% next month."

Topics: Restaurant Marketing Reduce Costs Free Food Cost Labor Cost Waste

Restaurant Marketing When Business is Down

Recent years have redefined our value systems. The debate of "recession" will depend on which part of the country you are in. Those who are innovative and open minded will not only survive but thrive as they adapt to the new culture and re-invent their restaurant marketing plans.

Those who continue to repeat old patterns will struggle and resort to trying to out-working issues instead of out-thinking them. Instead of focusing on rising food costs, rising minimum wage, customer purchasing power and the like... my preference is simply to look more closely at you, your team, your business, and your community.

Topics: Food Trends Free Restaurant Marketing Food Cost Business Success Tips