Take a good look in the mirror. Do you have any of these dumb restaurant marketing habits?
Michael Hartzell, on 12/31/12 8:35 AM
Take a good look in the mirror. Do you have any of these dumb restaurant marketing habits?
Michael Hartzell, on 12/18/12 1:35 PM
Michael Hartzell, on 12/13/12 8:14 AM
Close your eyes and pause for a moment as you look at the restaurant and team from within your head. As your mind’s eye roams around the restaurant, your lack of vision will require you to utilize that brain you were given. One by one you will look at each person on the team and ask the $10,000 question:
Michael Hartzell, on 12/5/12 1:56 PM
If you run a restaurant and have a Facebook Page and you’re not posting pictures, then you’re missing out on a huge opportunity. The aroma of what’s in the ovens isn’t going to convince anyone not already on site.
Michael Hartzell, on 11/24/12 5:05 AM
Can it be true that restaurants do more harm than good in regards to people's health? How harmful is processed food? If the average person eats only processed foods and very limited whole foods, is there an ethical consideration?
Michael Hartzell, on 11/11/12 10:07 PM
The best restaurant marketing team might be the staff members themselves. Since there is a preference to “promote from within”, you would think this would result in more success in the restaurant.
Michael Hartzell, on 10/28/12 10:39 AM
The boss says:
“Your budget is $25 a month for LSM (local store marketing). Build restaurant sales and stay within the budget.”
The vendors and banks are shouting (using the mail) for the bills to be paid which leaves the restaurant owner asking:
“How can I do restaurant marketing or invest in software and services such as Inside Hospitality offers with no money?”
Michael Hartzell, on 10/18/12 9:35 AM
BeFrugal.com examines top restaurant coupons and provides best practices – There is a growing demand for coupons from restaurants and yet not enough establishments are taking advantage of this opportunity to bring in additional business. Coupons & cash back website BeFrugal.com examined their top 100 restaurants based on domain traffic, restaurant-specific coupon searches and popularity on BeFrugal.com to identify which discount methods are most commonly used by restaurants.
Michael Hartzell, on 10/9/12 8:52 AM
If the slew of fix-‘em-up cable television shows have taught us anything about the restaurant business, it’s that running a successful restaurant is incredibly difficult. Not only does a restaurant owner have to worry incessantly about the cleanliness of the establishment, the quality of the food, payroll and mortgages and taxes and food costs, and whether or not the restaurant’s employees are performing their duties correctly, but then there’s the matter of advertising to the public.
Michael Hartzell, on 9/9/12 10:06 PM
Restaurants are a $372 billion industry. Pop-Up restaurants are appealing considering that more than a quarter of traditional restaurants fail within their first year, and 60% fail by their third year. Cutting–edge chefs and restaurant financiers have sought new investment opportunities in recent years.
Michael Hartzell, on 9/3/12 12:15 PM
It may be too late for this restaurant marketing idea. Taco Bell has already announced its new roll out of serving Mtn Dew A.M. as part of the morning breakfast offering. (Note: Taco Bell does not call it breakfast, they refer to it as FirstMeal) Instead of focusing on coffee as a morning pick-me-up, they have chosen a Mtn Dew.
Michael Hartzell, on 8/30/12 7:54 PM
If 45% of the workers say they are less productive without coffee, then why don't you sell more coffee? The third heaviest coffee drinking profession is the education admistrators. Who qualifies? Principals? In that case, a restaurant with outstanding coffee must be at the center of their universe.
