Michael Hartzell, on 10/5/14 7:53 AM
Timing is everything in the restaurant business. The Glympse app tracks where someone is at and shows their speed and location. It offers better accountability for those delivering meals or if you can convince a customer to participate, you can watch them on a screen and have their meals ready exactly when they arrive. The mystery of "where are you... district manager?" goes away with the Glympse app.
Michael Hartzell, on 7/26/11 9:39 AM
Simon Sinek's innovative views on business and leadership have earned him invitations to meet with an array of leaders and organizations, including Microsoft, Dell, SAP, Intel, Chanel, Members of the United States Congress, and the Ambassadors of Bahrain and Iraq.
Michael Hartzell, on 4/15/11 7:53 PM
Guests who come and go from a restaurant continue to be forgotten before the food is even served. To change this reality, my preference is to think beyond "restaurant marketing" and instead turn to guerrilla marketing.
The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks.
The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.
Guerrilla marketing is about using time, energy and imagination. This applies to the touch points in a restaurant. Let's look at the many touch points a restaurant has.
Michael Hartzell, on 2/1/11 10:44 PM
Perplexities begin when a restaurant marketing planning session begins. This is because too many restaurant owners and managers have forgotten to pause and watch people eat their bacon.
