What is trunk-or-treat, why does it matter and how does it relate to restaurant marketing?
Trunk-or-treat events bring Halloween to parking lots where kids go from car to car and get candy. They're popular at schools, churches, in rural areas where homes are far apart, and in places where trick-or-treating isn't safe."
It is a perfect opportunity to connect with the community by hosting a special event. It can include decorations, lighting, free coupons, treats, celebrations, games and even a costume contest,
Special events like trunk-or-treat are shared word of mouth (in the new world of media, they are shared via Twitter, Facebook, NextDoor.com, etc)
