Awesome Restaurant Marketing Ideas!

We all do it. Fumbling numbers and names are part of human nature. But you can reduce the risk of human errors by using digital tools. These target weaknesses in recording and communication – fundamentals in dining establishments, which often operate on very slim margins. 52% of restaurant owners report that high food and operating costs are among their top challenges.

The kitchen is a busy place and communication is very important. Passing on details of progress, requirements and updates is imperative yet it’s surprising how many people just don’t communicate,"

- says Andrew Dargue, the head chef of vegetarian restaurant Vanilla Black in London

The best restaurant marketing team might be the staff members themselves.  Since there is a preference to “promote from within”, you would think this would result in more success in the restaurant.

As each month comes to an end, are you calling “Overs”?  Do you hope for a “Do Over”?

• “Overs” – I wish I had not hired that person.
• If only the money I gave that salesperson was still in the bank.
• What if I hadn’t told that employee angry words?
• What if I had not skipped over the profit & loss reports?
• Why did I not listen to those guests who said “bad food”?
• When did the morale begin to slip so badly?  Can we go back?
• Let’s go back in time and do the maintenance on the equipment (Now that it’s broke down.)
• Yes, working 65 hours a week is a lot, but I did it for us honey. Please don’t divorce me.
• Doctor, you don’t understand.  There is no one else who can do what I do.  I have to work more!
• Sure, it seems obvious now that when competition opens next door that it would be tougher.
• The franchisor said “Do it”, so I did.  Now I wish I hadn’t.
• If only I had not let my personal feeling get in the way of firing that employee.
• That guest blog I wrote six months ago was lame.  I wish I could un-write it. 
• How much time did I waste on what everyone else said was important? Now I wish I hadn’t.
• If only I had taken a more long term strategic approach with marketing my business online.
•  If we had used a mystery shopping service all year, we could have had better result.  “Overs”.

Two restaurant managers with the same basic skill set and experience will many times have two completely different results.  It might boil down to the perception others have of the restaurant manager.  Each restaurant manager performs the same basic tasks and daily routines.  Neither hesitates at work or the constant flux of the restaurant business.  Neither shirks their responsibilities and their is no doubt of their pride and commitment.

What daily & weekly non-negotiable tasks are included on a restaurant checklist?