Is narrowcasting better than broadcasting? Some will show how text messages are opened 98% of the time. Compare this to 84% of Facebook news feed stories aren’t viewed, 71% of tweets get ignored and 88% of emails go unopened. Therefore, companies that market through SMS/MMS have a far truer reach. Considering that previous data shows that those who use text messaging are on the inner circle, the users are keeping an eye on the texts to stay in touch with those who matter.
