Guy Kawaski Video:
Don't write a mission statement,
write a mantra.

Chapter wise video presentation of his book
The Art of Start - by Guy Kawasaki at the Stanford university.
Don't write a mission statement, write a mantra. - Guy Kawasaki

Guy Kawasaki TEDTalk

Does the mission statement seem over complicated? 

Guy Kawasaki shares thought about business success based on a mantra vs. a mission statement. 
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